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yahoo.com > Intel > Search Engine Optimization Checklist: How to Get Top Rankings in Google Search Results for FREE

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Search Engine Optimization Checklist: How to Get Top Rankings in Google Search Results for FREE

By Yahoo Com of yahoo.com

Do you want to discover top search engine optimization strategies so you can get top rankings in Google, Yahoo and MSN search results for free?

Of course you do!

According to Marketing Sherpa, almost 134 million people in the U.S. regularly use search engines when looking for information online. And of that number, 63% look ONLY at the first page of results -- at most!

In fact, almost 25% of all American searchers look only at the first few listings and completely ignore the rest.

So How Do You Get Your Website in the Top Listings?

Search engine optimization (SEO) is the umbrella term for all the different strategies you can use to try to earn top rankings in the listings of the free search engines like Google and Yahoo. These are called "organic" or "natural" listings.

To make SEO work for you, it's important to pay close attention to how search engine spiders index or list web sites, and then use that information to direct the way you want the search engines to index YOUR web site.

When you're just getting started with SEO, it can seem a little overwhelming to know where to begin.


Top Key Search Engine Optimization Strategies You Should Begin With

- Find the hottest keywords for your market/website: Choose effective keywords. This MUST be the starting point for any and all SEO efforts. You're better off to go with "long-tail" keyword phrases that answer a specific question instead of general terms, e.g., "wash big longhaired dog" rather than "dog shampoo."

- Plug keywords into the right locations in your copy and code: Give the search engines the information they need in all the right places. Your website is full of "hotspots" the spiders check regularly for keywords. In your code you'll want to put your main keywords for each page in the:

* Title tag
* Heading and subhead tags (H1, H2, etc.)
* Meta description
* Image tags
* Alt text

And if at all possible, have a keyword-rich URL too!

Red More

http://wanchee100.blogspot.com/2008/12/search-engine-optimization-checklist.html

This intel first appeared on: http://wanchee100.blogspot.com

Contributed by yahoo.com on December 21, 2008, at 00:49 AM UTC.

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